PROJECT

 

Power of Choice
for College Athletes

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An educational program designed for college athletes
in order to build healthy  mindsets and skills that
enables individuals to succeed as athletes, students, and functioning citizens by learning to be their most authentic self.

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ROLE

 

The Power of Choice Athletes program is part of the Leadership Accelerator product line which I rebranded, and then art directed the execution and production of the products. The branding for this program was specifically tailored to the energy and power of college athletes while keeping within the brand guidelines established for the Leadership Accelerator product line. 

The project included concept design and brand identity for four different program levels that run over the course of four years. The materials
all family under one overall marketing platform. Marketing collateral and program materials included: stickers, postcards, posters, fact sheets, mailers, presentation materials, interactive PDFs, program workbooks, handouts, and game cards.